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The Taste Evolution: Igniting Change in the Beverage Industry with Sofia Colucci of Molson Coors Beverage Company

 

  • Sofia Colucci
  • VP of Innovation, Molson Coors Beverage Company
  • Sofia Colucci is currently the Vice President of Innovation at Molson Coors Beverage Company. She has been recognized by Crain’s 40 Under 40 for her work in the beverage innovation space
  • March 16, 2020 |26 Min Listen

Molson Coors Beverage Company – “I don’t take it for granted that things will work out… you have to be ready to pivot,” says Sofia Colucci,VP of Innovation at Molson Coors Beverage Company (formerly MillerCoors). She is responsible for transforming the beer giant’s innovation approach during a time where more and more consumers are looking for hard seltzers and other novel products. On this week’s episode, Sofia explains how she has managed to shift from the traditional, while keeping consumer needs at the forefront.

The Taste Evolution: Igniting Change in the Beverage Industry

#UnlockingInnovation

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