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The Taste Evolution: Igniting Change in the Beverage Industry with Sofia Colucci of Molson Coors Beverage Company - EX3 Labs

The Taste Evolution: Igniting Change in the Beverage Industry with Sofia Colucci of Molson Coors Beverage Company

Molson Coors Beverage Company - “I don’t take it for granted that things will work out… you have to be ready to pivot,” says Sofia Colucci,VP of Innovation at Molson Coors Beverage Company (formerly MillerCoors). She is responsible for transforming the beer giant’s innovation approach during a time where more and more consumers are looking for hard seltzers and other novel products. On this week’s episode, Sofia explains how she has managed to shift from the traditional, while keeping consumer needs at the forefront.