Forging Social Impact through Advertising with Rana Komar of Weber Shandwick

Rana’s beginnings in non-profit work have informed over 20 years of her work in advertising. In this episode, she shares insights about how the way we absorb content has transformed communication from an afterthought to a core part of every business, and what’s next for an industry that’s constantly changing. Rana also shares how she’s worked with companies to deliver socially impactful ad campaigns-- including a project with Excedrin that aimed to increase empathy for migraine sufferers.