Cushman & Wakefield, a commercial real estate company with 400 offices in 70 countries, sought EX3 Labs to create an augmented reality experience to enhance their quarterly print publication, the Occupier Edge. The publication includes over 60 pages of content and is distributed to over 15,000 subscribers across 10+ countries.
EX3 Labs and Cushman and Wakefield, under the leadership of CIO Adam Stanley, partnered to explore how XR technologies could impact commercial real estate. The partnership, featured in a CIO.com article about Stanley’s work, enables Cushman & Wakefield to build use-cases for mixed, virtual and augmented reality leveraging EX3 Labs' deep technical expertise, thought leadership and development capabilities.
Among the ideas explored was a mixed reality app, powered by the Microsoft HoloLens, that would enhance commercial building inspections and facilities management. EX3 Labs also designed and launched a mobile app for Cushman & Wakefield’s quarterly publication, The Occupier Edge, which turned the contents of the pages into augmented reality graphs, charts, and videos. Available in the app store, this project helped turn the reader’s experience into an engaging, multisensory one and allowed for an interactive element that conveyed more information than what was just on the printed page.
“We are constantly preaching disruption and the fact that we would rather be leaders in disruption than followers,” Stanley says of his partnership strategy.
Read the full feature on CIO.com.
Chicago -- On March 27, EX3 Labs will host “Workplace of the Future - Real Estate,” an engaging, interactive glimpse into the next set of technologies that will shape the way real estate professionals work. The event will demonstrate how mixed reality, virtual reality, and holographic technology is changing the way real estate is designed, bought, sold, and furnished.
Workplace of the Future aims to bring architects, realtors, engineers, and interior designers together to experience this technology hands-on, discuss the latest trends, and network with other real estate professionals. The event will take participants through a rich, interactive multimedia experience that includes:
- Individual learning stations showcasing how augmented reality is changing digital experiences in real estate, architecture, building inspections, and interior/ exterior design.
- Hands-on virtual reality labs, featuring pan-o-ramic virtual tours for buyers, holographic architectural designs, and interior design.
- An interactive demonstration on how the Microsoft HoloLens uses holographic technology to deliver state-of-the-art experiences, ‘wow’ investors, and take buyers’ vision to the next level.
The workplace of the Future event will take place on Monday, March 27 from 9:00 a.m. to 11:30 a.m. at 1871 Chicago - 222 W Merchandise Mart Plaza, Chicago IL 60654. Light breakfast and refreshments will be provided.
Tickets available from eventbrite: https://www.eventbrite.com/e/workplace-of-the-future-real-estate-tickets-31835665332