Our Work Reshaping the Credit Union Member Experience

Our Work | Emerging Tech

Reshaping the Credit Union Member Experience

CUNA Mutual Group, now TruStage, along with its partners and the American Association of Credit Union Leagues, partnered with EX3 Labs for a tech playground. Their personalized tech playground was designed to give CUNA’s team build an understanding of the emerging technologies shaping financial services and get them ideating about experiences they could develop.

Company TruStage
Industry Financial Services
Size N/A
Headquarters Madison, WI

Check out highlights from the project

Embracing Disruptive Innovation

The session began with a tech trends talk by 1871 CEO, Betsy Ziegler. The talk took direct aim at “conventional wisdom” and challenged the group to radically shake up the ways they thought about disruptive innovation, satisfying the accelerating demands of consumers, and the rapid pace of change.

We read articles, whitepapers, and infographics [about this technology], but to be here and see it makes you realize the future is here. Participant

Developing Business Cases

The group then explored 8 technology stations, giving them a glimpse into the next set of technologies shaping the ways consumers engage with financial services. They were also asked to think real-time about solutions they could develop with these technologies. At the end of the 4 hour session, the 64 participants had come up with over 100 concepts to think about developing for their business.