Our Work Reliving Key Historical Moments through Emerging Technology

Our Work | Financial Services

Reliving Key Historical Moments through Emerging Technology

As a way to celebrate Black History Month, leaders from BMO’s Black Professionals’ Network approached EX3 Labs to deliver a memorable, tech-forward exhibit at their annual celebration.

Company BMO
Industry Financial Services
Size $37.6 Billion
Headquarters Toronto, Canada

Virtually Walking Through History

The tech experience allowed guests to explore three immersive stations. Attendees could take a tour of Ebenezer Baptist Church, walking the same pews as Martin Luther King Jr. and standing where he preached. In another virtual reality experience, attendees could walk through a museum exhibit about the civil rights movement and then step onto the bus that Rosa Parks sat on. These experiences allowed guests to take a step back into the past and experience history in a completely immersive way.

Bringing a New Level of Engagement

The final experience was a selection of QR-enabled posters, which gamified the event and allowed attendees to unlock interviews with Black Professional’s Network Member’s sharing their stories. In this way, BMO was able to highlight employees who make a difference in the organization and honor accomplishments of their Black Professional’s Network.