- Thatcher Schulte, Senior Director, Supply Sciences Conagra Brands
Conagra Brands is part of an 800 billion dollar packaged food industry that has an increasingly competitive landscape. With consumer behavior shifting and technology becoming more prevalent in the kitchen, Conagra was faced with the challenge of finding innovative ways to better understand consumer needs as they relate to food. As a result, Conagra’s Data Analytics team contacted EX3 Labs for assistance in three key areas:
EX3 Labs worked with Conagra to design a day of innovation where 30+ members of the analytics team received hands-on demos of emerging technology such as autonomous vehicles, smart speakers, Internet of Things and mixed reality.
After the tech playground, EX3 Lab’s expert facilitators led individual breakout sessions where they assisted Conagra’s team through a series of highly-structured, time-boxed exercises. The effort resulted in 6 new and innovative ideas both with the potential to provide value to consumers and achieve Conagra’s goals.
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