Our Work

Improving Healthcare Through Design Thinking


“Listening to others and thinking about the challenges that are out there in our industry and our world requires us to think differently… and I think that was the goal today.”

-David Stark, Regional CEO UnityPoint Health

UnityPoint Health, one of the nation's most integrated health systems, is guided by its vision to provide "the best outcomes for every patient, every time." With a dedicated team of healthcare professionals and providers, the organization works to combine "high tech medicine with genuine warmth and caring." Leaders from UnityPoint Health sought EX3 Labs' help in addressing three main objectives:

  • Experiencing startup culture and an environment that breeds creativity
  • Helping the organization's leadership develop an innovative mindset
  • Encouraging "future-state" thinking through discussion that helps leaders think 5-10 years out

  • Company
    UnityPoint Health
  • Industry
  • Size
  • Headquarters
    Des Moine, IA
  • Revenue
    $4.6 Billion (2019)

My takeaway from this was: how do we continue to reinvent ourselves, listen to our customers, listen to our patients, and ensure that we're taking care of them in the way they expect?

Kent Lehr, VP Strategy & Business Development, UnityPoint Health

Becoming a Design Thinker

EX3 Labs, along with its innovation partner 1871, led UnityPoint Health's top regional CEOs through a design thinking session that included a look at some of the major tech trends impacting the future, the habits of some of the most innovative company cultures, and a breakout session where its leadership was broken into groups and tasked with solving a challenge through a series of time-boxed activities.

Using Empathy to Design Human-Centered Solutions

Design thinking provided a framework for innovating quickly and effectively and the activities were tailored to UnityPoint Health's specific organizational needs. The process taught team members how they can gain better insight into consumer needs by utilizing the ultimate Design Thinker's tool: empathy.

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