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Improving Healthcare Through Design Thinking

UnityPoint Health, one of the nation's most integrated health systems, is guided by its vision to provide "the best outcomes for every patient, every time." With a dedicated team of healthcare professionals and providers, the organization works to combine "high tech medicine with genuine warmth and caring."

  • Experiencing startup culture and an environment that breeds creativity
  • Helping the organization's leadership develop an innovative mindset
  • Encouraging "future-state" thinking through discussion that helps leaders think 5-10 years out

EX3 Labs, along with its innovation partner 1871, led the organization through a design thinking session that included a look at some of the major tech trends impacting the future, the habits of some of the most innovative company cultures, and a breakout session where its leadership was broken into groups and tasked with solving a challenge through a series of time-boxed activities.

"My takeaway from this was: how do we continue to reinvent ourselves, listen to our customers, listen to our patients, and ensure that we're taking care of them in the way they expect?"

Kent Lehr
VP Strategy & Business Development

Design Sprints provide a framework for innovating quickly and effectively and are tailored to specific company needs. EX3 Labs led this organization through 4 steps: Ideation, Learning, Building, and Launching. The process taught team members how they can gain better insight into consumer needs by utilizing the ultimate design thinker's tool: empathy.

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