Improving Customer Engagement with Augmented Reality
Cushman & Wakefield, a commercial real estate company with 400 offices in 70 countries, sought EX3 Labs to create an augmented reality experience to enhance their quarterly print publication, the Occupier Edge. The publication includes over 60 pages of content and is distributed to over 15,000 subscribers across 10+ countries. EX3 Labs worked with Cushman & Wakefield's marketing team to design and develop a marker-based augmented reality experience that would achieve 3 main goals:
- Attract new and engage existing readers with a unique experience
- Enhance Cushman & Wakefield's award-winning print content through immersive audio, video, and 3D graphics
- Reinforce Cushman & Wakefield's reputation as a forward-thinking technology leader
EX3 Labs led the Cushman & Wakefield team through a light-weight Product Visioning Lab, which aligned stake-holders on the target audience, content, and the user-experience. From there, the developers had clear understanding on what to build and were able to release the application globally in just three weeks on both Android and iOS.
The result was a mobile augmented reality app that transformed the pages of The Occupier Edge into a rich digital experience. Readers of the publication were able to scan over the cover and interior pages with their mobile device to watch them come alive with 3D visualizations of buildings and graphs, a video message from the CEO, and audio insights from authors.