Cushman & Wakefield, a commercial real estate company with 400 offices in 70 countries, sought EX3 Labs to create an augmented reality experience to enhance their quarterly print publication, the Occupier Edge. The publication includes over 60 pages of content and is distributed to over 15,000 subscribers across 10+ countries.
EX3 Labs worked with Cushman & Wakefield’s marketing team to design and develop a marker-based augmented reality experience that would achieve 3 main goals: (1) attract new, and engage existing readers with a unique experience, (2) enhance Cushman & Wakefield’s award-winning print content through immersive audio, video, and 3D graphics, and (3) reinforce Cushman & Wakefield’s reputation as a forward-thinking technology leader.
Wow! Great experience. Pretty blown away by this.iOS App Store User Review
EX3 Labs led the marketing team through a Product Visioning Lab, which aligned stake-holders on the target audience, content, and the user-experience. From there, EX3 Labs developers had a clear understanding on what to build, and were able to release the mobile augmented reality application globally in just three weeks on both Android and iOS. Readers were able to scan over the cover and interior pages with their mobile device to watch them come alive with 3D visualizations of buildings and graphs, a video message from the CEO, and audio insights from the authors.