-Mel Freedman, Event Attendee
If asked where your cell phone or laundry detergent originated— if you’re like most people-- you probably wouldn’t be able to answer with confidence. The reality is that each year more than 38,000 lbs of minerals must be mined to accommodate the average person’s use or consumption of everyday items such as a cell phone or laundry detergent. Rio Tinto— one of the world’s largest mining companies with a new presence in Chicago— understood that they had a unique opportunity to educate consumers about where their everyday items come from and the processes used to mine. They partnered with EX3 Labs to host an event for Chicago Ideas Week in the EX3 Ideation Lab.
Together, EX3 and Rio Tinto developed a tech playground designed to achieve three goals: educate event attendees about the impact of mining on their daily lives, highlight Rio Tinto’s innovative green initiatives, unique company culture, and global presence, explore how Rio Tinto is using emerging technologies to transform their work.
The result was an immersive technology playground— which allowed attendees to get hands-on with mixed, augmented, and virtual reality; touch-screen projections; and other emerging technologies. Additionally, each station was designed to highlight a different aspect of modern mining— including Rio Tinto’s carbon-free processes, everyday items containing mined materials, exploration of the world’s largest mining sites, and other informative content.
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