BP, a one-hundred-year-old oil and gas company, was facing rapid changes to product demand, availability, and environmental conditions was looking for innovative ways to improve supply chain operations. BP reached out to EX3 Labs to engage both their supply chain team and their customers in an interactive, collaborative Innovation Day.
EX3 Labs worked with key stakeholders and prepared a Design Thinking workshop for 8 members of BP’s supply chain team and 4 of their customers. The session combined EX3 Labs’ external expertise in technology with BP’s knowledge of oil and gas supply chain operations. The session included a gamified Q&A experience that uncovered pain-points and challenges customers faced throughout the supply chain.
Our goal is to create a process that is frictionless, or friction-minimal.Jamie Boothroyd, VP Global Pricing and Data Intelligence, BP
The day concluded with a Design Thinking Workshop, where individual supply chain leaders teamed up with customers, enabling creative problem solving through collaboration. Teams leveraged solutions such as location-aware sensors, mobile SMS, and other communication technology to solve the customer pain-points addressed during the facilitated discussion. This resulted in 4 storyboarded solutions to improve communication and agility in supply chain operations.