Our Work Creating a Gamified Recruitment Experience

Our Work | Financial Services

Creating a Gamified Recruitment Experience

Competing for talent during the COVID-19 pandemic was challenging. With the shift to virtual events, Discover Financial Services sought EX3 Labs’ assistance in engaging candidates with an online recruitment experience that highlighted their unique company culture and continued Discover’s legacy as an innovative, tech-forward company.

Company Discover
Industry Financial Services
Size $15.6 Billion
Headquarters Riverwoods, IL

The Gamification of Recruitment

Through its Idea Engine™ process, EX3 Labs designed a gamified experience that aligned perfectly with the "Shine Bright" recruitment message. The outcome was an engaging 8-Bit game that provided prospective hires a look into life at Discover through an engaging experience that played into nineties nostalgia.

I am so proud of my Discover Financial Services Candidate Brand team, EX3 Labs, and Shaker Recruitment Marketing for the awesome #STEMcareers website and 8 bit game we created. Jen Burns, Senior Director Brand Marketing, Events and Communications, Employer Brand

Transforming Engagement in Just Weeks

EX3 and Discover collaborated to seamlessly integrate the Shine Bright 8-Bit game into the recruitment site in just 6 weeks. The highly successful campaign resulted in driving increased engagement and interest in the available opportunities amongst candidates across 7 countries, and more than 50 top universities.