Attracting Top Talent through an Enhanced Workplace Experience
For corporations, attracting top talent is paramount. Every year there are thousands of Summer Internship Programs held for prospects. For companies like top auditing firm, KPMG, attracting, and retaining talent is critical to staying competitive.
On the heels of its summer internship program, the organization was interested in developing a fun, lightweight activity to engage interns as the program concluded, and crowdsourcing new ideas on how to improve the program for the next class of interns. KPMG partnered with EX3 Labs to design and create content for, and lead an interactive workshop for its 120 summer interns. The goals of the session were for the interns to:
- Compete against their peers in reimagining the Summer Internship Program
- Leverage an interactive, iterative design process
- Work collaboratively to create and present winning pitches
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Company
KPMG -
Industry
Professional Services -
Size
219,000+ -
Headquarters
Amstelveen, Netherlands -
Revenue
$29.8 Billion (2019)
The interns were engaged and excited. The Summer Intern Program was able to improve through the rapid generation of ideas, and KPMG was able to reinforce its status as a great place to work. This was a win, win, win.
- Jason Edgecombe, Business Analyst, EX3 Labs
Enabling Rapid Ideation Through an Iterative Design Process
The 120 participants were divided into 16 teams, each tasked with performing short 5-minute activities with tangible outputs. EX3 provided interns with the tools and guidance that empowered them to be forward-thinking, solve pain points, operate without restrictions of day-to-day work, and visualize their solutions.
Fun, Competitive, Engaging
The session demonstrated how quickly you can flesh out ideas within a team, even in a small window of time. While remaining fun and engaging, the interns competed to see which team could produce the most innovative solution. The intern teams produced 16 innovative, storyboarded concepts in total that KPMG could develop for future internship programs.
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