Forging Social Impact through Advertising with Rana Komar of Weber Shandwick
Rana’s beginnings in non-profit work have informed over 20 years of her work in advertising. In this episode, she shares insights about how the way we absorb content has transformed communication from an afterthought to a core part of every business, and what’s next for an industry that’s constantly changing. Rana also shares how she’s worked with companies to deliver socially impactful ad campaigns-- including a project with Excedrin that aimed to increase empathy for migraine sufferers.
“Yes, and…”: The Power of Improv within Corporations with Kelly Leonard of The Second City
Kelly Leonard has been at The Second City, where he now serves as Executive Director of its B2B branch, since 1988. He was responsible for hiring some of the most iconic names to come out of the theater, including Tina Fey, Stephen Colbert, Amy Sedaris, and Adam McKay. He also co-authored the book “Yes, And.” Today, Kelly helps companies apply The Second City’s methods to business. We talked with him about cultivating talent, responding in the face of ambiguity, why improv can help solve problems in communication, and washing dishes with Jon Favreau.